mdg has been running paid placements inside OpenAI as part of an early access beta. That access has now expanded, and the placement is open to U.K. advertisers as of Read More… The post We Ran Ads on ChatGPT. Here’s What We Found. appeared first on mdg.
Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier. With audiences becoming more selective, every event must earn its place by demonstrating real business value. From Read More… The post A Stronger Business Case for International Event Participation appeared first on mdg.
For years, the primary goal of event email marketing was simple — get into the inbox. Build a clean list, maintain healthy delivery rates, avoid the spam folder. Do those Read More… The post The Email Question Every Event Marketer Should Be Asking appeared first on mdg.
New trends research shows value perception, not cost alone, is the primary barrier to event audience Dallas, TX — Freeman, a global leader in live events, today released the latest installment in its Freeman Trends research, featuring new innovative research called the Freeman Trends Report: What’s Keeping People Away, focused on why potential attendees choose not to participate in professional conferences and trade…
New research shows 70% of attendees rank live events above digital channels but reveals a gap in how event learning experiences are designed Dallas, TX — Freeman, a global leader in events, today released its latest Freeman Trends Report, Unpacking XLNC: The future of adult learning at conferences and tradeshows. The research finds that 70% of attendees rank in-person events as their…
Search used to feel predictable. If you were running a fintech event, you competed with other fintech events. If you sold marketing software, your rivals were other marketing platforms. Your Read More… The post AI Is Expanding Your Competition Faster Than You Think appeared first on mdg.
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must Read More… The post Is Your Event Still Worth the Trip? appeared first on mdg.
Crises of regional disruption or instability are, above all, human crises. The professional questions that follow from such periods — how to proceed, what to pause, where to invest — are secondary, and should be considered in that Read More… The post Pause, Adjust or Stay the Course: How to Read the Market Right Now appeared first on mdg.
Freeman Blue Echo, an AI-powered 3D venue visualization platform, transforms real venues into photorealistic environments so event professionals can see and plan their event before arriving on site. DALLAS — Freeman, a global leader in live events, today introduced Freeman Blue Echo, an AI-powered 3D venue visualization platform that transforms real convention centers into photorealistic,…
There’s a pattern I’ve started to notice in conversations with event teams over the last year. It usually begins with something about attendance feeling harder — harder to grow, harder Read More… The post The Overlooked Engine Behind Event Growth appeared first on mdg.